Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour

In academic and practitioner literature, codes of ethics are generally understood to act as a mechanism guiding and ensuring ethical behaviour.
Yallop and Mowatt

Codes of ethics' use by marketing research practitioners and effects on ethical behaviour: An empirical study

Anca C. Yallop

University of Winchester, UK

Simon Mowatt

Auckland University of Technology, New Zealand

Introduction

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