Codes of ethics' use by marketing research practitioners and effects on ethical behaviour: An empirical study
Anca C. Yallop
University of Winchester, UK
Simon Mowatt
Auckland University of Technology, New Zealand
Introduction
Recent developments...
Investigating market research ethics: an empirical study of codes of ethics in practice and their effect on ethical behaviour
In academic and practitioner literature, codes of ethics are generally understood to act as a mechanism guiding and ensuring ethical behaviour.
