How open data may be leveraged to help develop a new “research paradigm”

Laurent Florès

As market researchers get largely criticized in their ability to properly measure the world we live in, the author argues that they should reconsider "survey methods" less as "traditional research" and more as a "paradigm" in the Khunian sense.

As 2018 just started, I wish that market researchers and the market research industry at large would be better considered by the general public and the media in particular. Indeed, it is true that over the recent years, our industry has been tremendously challenged in its ability to properly measure the world we live in. This, of course, has been specifically broadcasted during the recent elections that took place in the United Kingdom, the United States, and France, where pollsters have been strongly bashed, not just about opinion polling but also about current practice in the industry at large. "Failed...

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