Forum: BPC/MRS enquiry into election: Ipsos MORI response and perspective

This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated researchers at King’s College London and Cranfield Universities.
Forum

BPC/MRS enquiry into election: Ipsos MORI response and perspective

Roger Mortimore

King's College London/Ipsos MORI

Paul Baines

Cranfield University

Robert Worcester

King's College London/Ipsos MORI

Mark Gill

GovNet Communications/King's College London

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