Forum: BPC/MRS enquiry into election: Ipsos MORI response and perspective
Roger Mortimore, Paul Baines, Robert Worcester and Mark Gill
This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated researchers at King’s College London and Cranfield Universities.
ForumBPC/MRS enquiry into election: Ipsos MORI response and perspective
Roger Mortimore
King's College London/Ipsos MORI
Paul Baines
Cranfield University
Robert Worcester
King's College London/Ipsos MORI
Mark Gill
GovNet Communications/King's College London
What...