Forum - Research 2.0: engage or give up the ghost?

For decades the research industry has spoken about the issue of response rates. Although it is not the most exciting of subjects, it is very important.

Forum – Research 2.0: engage or give up the ghost?1

Martin Oxley and Brendan LightBuzzBack Market Research

There is no doubt that the transition to internet-based market research has been fraught with challenges. However, it is also the case that 'the train has left the station' and only now are questions being asked about the ultimate destination of internet research.

To put it into context, if one examines the evolution of market research, it is apparent that there have been significant improvements in many areas. But, in the age of the internet, despite having the most powerful...

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