Forum – Ethnography within consumer research: a critical case study of Consumer Film Festivals
Lorne McMillanBRS Group
Brenda NgMicrosoft Corporation
INTRODUCTION
The console video games market has developed in short generational bursts...
Forum - Ethnography within consumer research: a critical case study of Consumer Film Festivals
This paper describes an ethnographic research study conducted for Microsoft's Gaming Division across seven countries, among teens and young adults who play PC and console video games.
