Corresponding author:
Giandomenico Di Domenico, Faculty of Business and Law, University of Portsmouth, Office 3.09, Portland Building, Portsmouth PO1 3DE, UK.
Email: giandomenico.didomenico@myport.ac.uk
Introduction
Fake news, defined as "news articles that are intentionally and verifiably false, and could mislead readers" (Allcott & Gentzkow, 2017, p. 213), has just recently gained scholarly attention predominantly in the fields of journalism, psychology, and political sciences. Less is done empirically in the marketing and consumer behavior literature, with some recent and few exceptions (e.g., Chen & Cheng, 2019; Peterson, 2019; Talwar et al., 2019; Visentin et al., 2019).
Fake news represents only one...