Fads in market research: a reality or just a distortion of remembered history due to telescoping and salience effects? – A reply to Humphrey Taylor
Clive BoddyMarketing Research at Lincoln University and Marketing Middlesex University
In relation...
Fads in market research: a reality or just a distortion of remembered history due to telescoping and salience effects? - A reply to Humphrey Taylor
This article responds to Humphrey Taylor’s suggestion (89298) that a history of market research fads should be written.
