This editorial pays tribute to Andrew Ehrenberg and Lord Andrew McIntosh, both market researchers who died shortly before the issue went to press.


Peter Mouncey

Sad news

At the eleventh hour for finalising this issue, the deaths were simultaneously announced of two Andrews who made major contributions to the market research sector during their long careers. They both served as Chairman of the MRS and were very closely associated with this journal. The first was Andrew Ehrenberg, who died on 25 August following illness. I think most readers will be aware of Ehrenberg’s research in the fields of brand loyalty, market share, TV viewership, pricing etc. He will be particularly remembered for his work on brand choice (NBD–Dirichlet model) and the concept...

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