‘Connected research’ - How market research can get the most out of semantic web waves

Niels Schillewaert, Tom De Ruyck and Annelies Verhaeghe

The new internet evolutions (Web 2.0 and beyond) have not yet been truly embedded in the market research process.
  

Forum – 'Connected research' – How market research can get the most out of semantic web waves

Niels SchillewaertVlerick Leuven Gent Management School, InSites Consulting

Tom De Ruyck and Annelies VerhaegheInSites Consulting

INTRODUCTION...

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