Conference note: "When things go wrong and people are afraid"

Ian Murray

This conference note discusses a novel method of obtaining an implicit measure of how Brexit identity primed discriminatory behaviour.

MR Summit 2017 London 25 May 2017 "When things go wrong and people are afraid"

New identities, new sources of competition and bias

The European Union (EU) referendum really did change everything. "One Year On," a report published by the Political Studies Association in June 2017, confirmed something we've all experienced in our day to day lives:

The referendum has given rise to a new form of political attachment based on the Leave-Remain divide. A year on, nearly three quarters of people think of themselves as "Leavers" (38 per cent) or "Remainers" (35 per cent). (Hobolt, Leeper, & Tilley, 2017)...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands