WARC subscribers can read
Conference note: 'Validating Black Box Neural Networks'
Machine learning, driven by recent advances in neural net technology, holds much promise, but how to validate any particular model? This note looks at why validation is necessary, and describes some practical techniques for doing so.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.