Combining revealed and stated preferences to forecast customer behaviour: three case studies
Peter C. Verhoef and Philip Hans Franses
Many companies collect stated preference data (SP), such as intentions and satisfaction, as well as revealed preference data (RP), such as actual purchasing behaviour.
Combining Revealed
And Stated Preferences To Forecast Customer Behaviour
Three case studies
Peter
C. VerhoefandPhilip Hans
FrancesErasmus University
Introduction
At
present, many companies collect stated preference (SP) data among large samples
of...
