Can blockchain really disrupt market research?

This article examines blockchain technology and its expected impact on the market research industry. Blockchain technology can record all data transactions and exchanges over time, in a secured and trustworthy way, thanks to an anonymous and decentralized system.

Did you notice that "blockchain" seems to be the new buzzword around? It pops up, here and there, in research magazines and in conferences, to the extent that many predict that blockchain technology may soon bring major disruption to our industry. Really?...

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