But what will people think? Getting beyond social desirability bias by increasing cognitive load
Megan Stodel
TNS BMRB
Introduction
When was the last time you donated to a charity? You might not know the exact date but you probably have a rough idea of timescale. If a stranger asked you that question as part of a survey, some of you might be completely fine answering it, happy to divulge that you have a monthly direct debit going to an animal welfare charity or you sponsored a marathon-running friend last week. However, for some of you, that question might be a...