Attitudinal and normative responses to advertising stimuli and vaping intentions

Empirical data to show whether exposure to e-cigarette advertising stimuli may influence formerand never-smokers to consider vaping is lacking.

Introduction

The increasing popularity of electronic cigarettes (e-cigarettes) as an alternative to regular cigarettes continues to generate much controversy. This is partly because of the mixed evidence of its efficacy and safety as an effective aid for...

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