A smarter way to select respondents for surveys?

George Terhanian and John Bremer

Online research has experienced astonishing growth over the past 15 years. To keep up with this growth, researchers have developed new ways of accessing and utilising respondents.
Terhanian and Bremer

A smarter way to select respondents for surveys?

George Terhanian and John Bremer

Toluna

Introduction

Fifteen years ago, market researchers knew very little about online survey research. At the time, some were dabbling in the practice but nearly all interviews were still completed via telephone, paper and pencil or face to face. Today, researchers know much more about online research, and most interviews (specifically, those commissioned by US market research buyers) are completed online, with US spending expected to exceed $1.8 billion in 2012, or 43% of all survey research spending, and European spending expected...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands