JIVE: Dala your colour

“Dala Your Colour”, a real-world, audio-visual campaign, took place in a Cape Town neighbourhood to successfully drive awareness and sales of Jive, a soda drink, and serve as a reminder of a segregated past.

Campaign Details

Brand: JIVELead Agency: Mark1Region: EMEA

Strategy

Objective

Generate awareness and drive sales across the Jive range.

Target Audience

Jive drinkers, Capetonians and tourists who visit the Bo-Kaap and want to learn more about Capetonian culture....