JIVE: 5 seconds of funny

With the subtle use of YouTube pre-roll, Jive, a South African drinks manufacturer, repurposed a cancelled local comedy festival on YouTube and social channels during the coronavirus pandemic.

Campaign Details

Brand: JIVELead Agency: Mark1Region: EMEA

Strategy

Objective

Generate awareness, evoke participation and drive sales across the Jive range.

Target Audience

Primary: Residents of Cape Town who have previously attended or wanted to attend the...