Jiva Ayurveda: Frame of Growth

Puneet Pandey, Kavita Kanthan, Russell Saldanha

Jiva Ayurveda, a healthcare brand, launched a campaign in Asia to build the brand frame in a way that was authentic to the practice of Jiva, connected with modern health seekers and differentiated the brand from the clutter.

Campaign details

Brand: Jiva Brand owner: Jiva Group Entrant company: Open Strategy & DesignIdea creation: Open Strategy & Design Mumbai Market: India Sector: Non-prescription, OTC products Media channels: Online video, Radio & audio, Point-of-purchase, In-store Budget: No budget

Executive summary

The rise of holistic wellness should’ve brought in a wave of growth for Jiva Ayurveda. Yet, despite being a pioneer of authentic Ayurveda, Jiva’s growth plateaued in an otherwise booming category. How could Jiva find a way out of this stagnation and reinforce its...

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