JioSaavn x Adda52: Always-on association

Adda52, the online poker platform, positioned itself as a prime gaming destination for a variety of card games in India.

Campaign details

Brand: Adda52Lead Agency: JioSaavnRegion: APAC

Strategy

Objective

In March 2020, COVID-19 was announced as a global pandemic by WHO.

Due to the pandemic, countries across the globe imposed social distancing guidelines in place to restrict...