Jimmy John’s, a US sandwich chain, launched a cinematic film at the Super Bowl featuring mob-affiliated sandwich CEO Tony Bolonavich, AKA ‘The King of Cold Cuts’, to reverse sales declines in the US and return to growth by increasing awareness and build a long-term relationship.
Campaign details
Title: Meet The KingBrand: Jimmy John'sProduct: Jimmy John'sIdea: AnomalyCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
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3 months or less | USA | Non-specific | Teenagers & young adults (13-25)... |