Jimmy John’s: Meet The King

Jimmy John’s, a US sandwich chain, launched a cinematic film at the Super Bowl featuring mob-affiliated sandwich CEO Tony Bolonavich, AKA ‘The King of Cold Cuts’, to reverse sales declines in the US and return to growth by increasing awareness and build a long-term relationship.

Campaign details

Title: Meet The KingBrand: Jimmy John'sProduct: Jimmy John'sIdea: AnomalyCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessUSANon-specificTeenagers & young adults (13-25)...
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