Jim Beam: Shakin’ Hands & Talkin’ to Folks - How planning placed a premium on the ordinary

Jim Beam, the whisky brand, launched a campaign in America to protect the long-term profitability of the brand and change the way it was perceived.

Campaign details

Brand: Jim BeamAgency: adam&eveDDB

Executive Summary

At 225-years-old, one of America's most iconic brands, Jim Beam, is almost as old as America itself.

For a recent immigrant to the USA, this made it a planning adventure like no other,...

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