Jim Beam: #JimBeamBecause

Jim Beam, a brand of bourbon whiskey, converted people into whiskey drinkers by promoting the highball cocktail through an influencer-led social campaign and new highball drinks with each pop culture moment.

Campaign details

Brand: Jim BeamAgency: ToasterEntrant Region: APAC



When it comes to grabbing a drink, most people would reach for beer or wine, but no one could think of any reason to have a bourbon-based cocktail. To change that mindset,...

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