Jif: The Lil Jif Project

Jif, a peanut butter brand, launched a campaign in the US to improve category share and perception of the brand’s peanut butter, and increase share of voice and brand searches.

Campaign video: Jif – The Lil Jif Project

Read the full campaign case study

Selected creative: Jif – The Lil Jif Project


Agency: Publicis New York / PSOne New York / Zenith New YorkAccount Supervisor: Nia BollingArt Director: Mollie CoyneAssociate Creative...

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