Jif: The lil Jif project

Jif, a peanut butter brand, launched a campaign in the US to improve category share and perception of the brand’s peanut butter, and increase share of voice and brand searches.

Campaign video: Jif – The lil Jif project

Read the full campaign case study

Selected creative: Jif – The lil Jif project


Creative agency: PSOne New York / Publicis New YorkAccount Supervisor: Nia BollingArt Director: Mollie CoyneAssociate Creative Director:...

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