Campaign details
Brand: Jif Brand owner: The J.M. Smucker CompanyEntrant company: Publicis New YorkIdea creation: Publicis New YorkMarket: USASector: Sauces, seasonings, condimentsMedia channels: Online video, Outdoor, Out-of-home, Programmatic...
Jif: The Lil Jif Project
Jif, a peanut butter brand, launched a campaign in the US to improve category share and perception of the brand's peanut butter, and increase share of voice and brand searches.
