Jif: The Lil Jif Project

Jif, a peanut butter brand, launched a campaign in the US to improve category share and perception of the brand's peanut butter, and increase share of voice and brand searches.

Campaign details

Brand: Jif Brand owner: The J.M. Smucker CompanyEntrant company: Publicis New YorkIdea creation: Publicis New YorkMarket: USASector: Sauces, seasonings, condimentsMedia channels: Online video, Outdoor, Out-of-home, Programmatic...

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