Jif: Lil Jif Project

Jif, a peanut butter brand, partnered with artist Ludacris in the US to create a new rap sound as part of its campaign to increase share in the category, build long-term equity, convert brand interest into action and get more people to consider and prefer Jif.

Campaign details

Title: Lil Jif ProjectBrand: JifProduct: Jif Peanut ButterIdea: Publicis CommerceCountry: USA

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsUSANon-specificOtherMiddleWith only $9MM...
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