Jibnet Abu Al Walad: Omani Sandwich
Adrian Mutescu, Anna Sadykova
Cream cheese brand Jibnet Abu Al Walad appealed to the youth segment and grew market share in Oman with a digital, radio and OOH campaign that positioned it as an original ingredient in a national food icon.
Campaign details
Brand: Jibnet Abu Al WaladBrand owner: Jibnet Abu Al WaladEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Media DubaiMarket: Middle East & North AfricaSector: FoodMedia channels:Outdoor, out-of-home, Point-of-purchase,...
