The Role of Self-Regulation of Privacy and the Internet
Peng Hwa Ang Nanyang Technological University
There is no doubt: privacy concerns are a significant issue that is making users and potential users think twice about using the Internet for transactions. Study after study has borne this out. (For a fairly up-to-date list of surveys, see the Privacy sub-directory of NUA Internet Surveys under http://www.nua.ie/surveys/ and the Trust-e's How Does Online Privacy Impact Your Bottom Line? available at http://www.truste.org/webpublishers/pub_bottom.html.) A poll conducted in 1998 among those who were not likely to access the Net privacy concerns outranked...