The Novelty of 3D Product Presentations Online

Harshavardhan Gangadharbatla and Steven M. Edwards

The current research sought to understand the contribution of novelty to the positive outcomes that have been reported in the research on 3D interactions online and in e-commerce.
  

The Novelty of 3D Product Presentations Online

Steven M. Edwards andHarshavardhan Gangadharbatla Michigan State University

Introduction

Estimates indicate rapid growth in etailing sales and total online spending in the US. According to David J. Roddy, chief telecommunications economist at Deloitte Research, Internet revenues will surpass $1.1 trillion by 2002, more than 70 percent of large companies will start using the Web as a sales medium, and time and distance will no longer be an obstacle between buyers and sellers. This 24 hour global purchase option is something that is going to drastically change the way...

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