The Novelty of 3D Product Presentations Online

Harshavardhan Gangadharbatla and Steven M. Edwards

The current research sought to understand the contribution of novelty to the positive outcomes that have been reported in the research on 3D interactions online and in e-commerce.

Online retail
UX & web design
Digital media effectiveness

The Novelty of 3D Product Presentations Online

Steven M. Edwards andHarshavardhan Gangadharbatla Michigan State University

Introduction

Estimates indicate rapid growth in etailing sales and total online spending in the US. According to...

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