The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns
Bernard J. JansenThe Pennsylvania State University
Karen HudsonGoogle Europe
Lee HunterGoogle UK
Fang Liu and Jamie MurphyThe University of Western Australia
In July 2008, Google announced the global winners of its inaugural Google Online Marketing Challenge: five undergraduate students from the University of Western Australia (www.google.com/onlinechallenge/). The five students each won an Apple MacBook Pro and a week-long, five-star holiday, along with their professor, in San Francisco. During their San Francisco trip, they will...