The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns

Bernard J. Jansen, Karen Hudson, Lee Hunter, Fang Liu and Jamie Murphy

The advent of keyword advertising has had a tremendous effect on online advertising, Internet marketing, search engines, and Web sites that earn advertising revenue.

Strategy

The Google Online Marketing Challenge: Classroom Learning with Real Clients, Real Money, and Real Advertising Campaigns

Bernard J. JansenThe Pennsylvania State University

Karen HudsonGoogle Europe

Lee HunterGoogle UK

Fang Liu and Jamie MurphyThe...

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