Perceptions and recall of advertising content presented on mobile handled devices
Suzanne Altobello Nasco and Gordon C. Bruner IISouthern Illinois University
INTRODUCTION
The nearly universal presence of mobile phones has affected many facets of...
Suzanne Altobello Nasco and Gordon C. Bruner IISouthern Illinois University
INTRODUCTION
The nearly universal presence of mobile phones has affected many facets of...
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