diffusion of broadband and online advertising in korea
Choonryeol RyuKookmin UniversityDeaho Kim Inha University andEunmee Kim Yonsei University
Introduction: A Korean Success Story
Amidst a fast changing media environment, with new technologies...
Diffusion of broadband and online advertising in Korea
The paper reviews various factors that helped and facilitated fast diffusion of broadband in Korea as it describes what made Korea a number one case for broadband Internet diffusion.
