A Call for Creativity in New Metrics for Liquid Media

This paper presents a call for creativity, within adaptive structures, to develop new metrics for new media.  It first reviews recent innovations in audience metrics for online media, including some e...

A Call for Creativity in New Metrics for Liquid Media

Martha G. RussellStanford University


Limits to Creativity

It was unusual to hear the high-pitched heel-toe rhythm of cowboy boots coming down the hallway. Most Minnesotans wore boots from November through April. The sidewalks of the University of Minnesota's East campus were cleared after snowfalls of one inch or more, as were the steps to the Electrical Engineering building, where the broadcast classroom reaching the greater Twin Cities technical community was located. Jack Kilby's boots had less to do with the Minnesota winter conditions than with his Texas home....

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