Campaign details
Brand: JetBlueBrand owner: JetBlue AirwaysEntrant company: MullenLowe, BostonMarket: United StatesSector: AirlinesMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k
JetBlue: Bringing humanity back to the feed
Jetblue, a low-cost airline, launched a campaign in the USA to reinvent its social media, create positive human connections online and improve sentiment towards its brand.
