JetBlue: Bringing humanity back to the feed

Jetblue, a low-cost airline, launched a campaign in the USA to reinvent its social media, create positive human connections online and improve sentiment towards its brand.

Campaign details

Brand: JetBlueBrand owner: JetBlue AirwaysEntrant company: MullenLowe, BostonMarket: United StatesSector: AirlinesMedia channels: Content marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

The only thing people like more...

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