JetBlue Airways Corporation: Jetblue Launch campaign

JetBlue Airways was the brainchild of David Neeleman, an aviation expert. It was Neeleman's third foray into start-up discount airlines; he launched the Salt Lake City, Utah-based Morris Air in the late 1980s and helped to develop WestJet, a Canadian low-fare carrier, in the mid 1990s.

JetBlue Airways Corporation: Jetblue Launch campaign

Rayna Bailey

OVERVIEW

JetBlue Airways was the brainchild of David Neeleman, an aviation expert. It was Neeleman's third foray into start-up discount airlines; he launched the Salt Lake City, Utah-based...