jetBlue Airways - Reclaiming the soul of the brand

On February 14, 2007, during an ice storm, JetBlue held hundreds of passengers on planes for hours at JFK airport - a story that garnered a lot of media attention.

jetBlue Airways – Reclaiming the soul of the brand


It's not often you really, truly care for your brand as if they were a person—JetBlue is one of those brands. When JetBlue first launched, they revolutionized the airline industry...

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