JetBlue: AirSMR

Airline, JetBlue, turned stressful holiday travel into a calming experience to lure new customers during the Christmas travel period with its AirSMR campaign in the US.

Campaign details

Brand: JetBlueBrand owner: JetBlueAgency: MullenLowe USMarket: United StatesSector: AirlinesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

The only thing more stressful than the holidays is traveling during the holidays....