Jet.com to Amazon: “The game is on”

This event report outlines how Jet.com, the ecommerce site, has gamified and personalized the shopping experience to attract millennials.

The founders of Jet.com, the online shopping site, created their business around a shipping algorithm that, they believed, would allow them to undercut ecommerce giant Amazon on the price of some sales.

But they knew nobody comes to a new shopping web

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