Jet: Launching Colombia’s Most Iconic Album co-created by Centennials

Jet, a Colombian chocolate brand, updated a long standing brand ritual with a multichannel campaign that appealed to Gen Z Colombians, breaking sales targets and improving brand metrics.


Jet, the most iconic chocolate bar in Colombia, has a unique tradition in the country: inside its package, there is a sticker that represents an element of Colombia’s natural history, that people can paste into the brand’s unique album.

This album...

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