Jet: Launching Colombia’s Most Iconic Album co-created by Centennials

Jet, a Colombian chocolate brand, updated a long-standing brand ritual with a multichannel campaign that appealed to Gen Z Colombians, breaking sales targets and improving brand metrics.

Campaign video: Jet: Launching Colombia’s Most Iconic Album co-created by Centennials

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Selected creative: Jet: Launching Colombia’s Most Iconic Album co-created by Centennials

Credits

Agency: Wunderman Thompson ColombiaAccount Executive: Andrea Vásquez GalloBusiness Strategist: Jose GilBusiness Strategist: Sebastian Sena MartínezCCO: Daniel Payán / Felipe RuizCEO: Julián MercadoCMO: Jorge BuenoCreative Director: Cristian Méndez Lamadrid / Camilo ValenciaCSO: Felipe Sánchez CanoExecutive Creative Director: Diego RodriguezJet Global Brand Manager: Diana González RojasLocal Brand Manager:Carolina Velásquez Henao...

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