Jet: Launching Colombia’s Most Iconic Album co-created by Centennials

Jet, a Colombian chocolate brand, updated a long-standing brand ritual with a multichannel campaign that appealed to Gen Z Colombians, breaking sales targets and improving brand metrics.

Campaign video: Jet: Launching Colombia’s Most Iconic Album co-created by Centennials

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Selected creative: Jet: Launching Colombia’s Most Iconic Album co-created by Centennials

Credits

Agency: Wunderman Thompson ColombiaAccount...

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