Jennyfer: Don't call me Jennyfer

Clothing brand Jennyfer grew awareness and relevance by leaning into Gen Z’s refusal to be labelled and finding a new identity.

Selected creative: Jennyfer – Don't call me Jennyfer

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Credits

Agency: Buzzman ParisAccount Director: Lou LeprouxAccount Manager: Lola Pegoraro Copywriters: Manel Jouini / Edouard JacquelinHead of PR & Communication:Amélie...