Jelimals: Daily daily

Jelimals, the confectionery brand, launched Jelimals Immunoz in India.

Campaign details

Brand: ITC Foods /JelimalsLead Agency: ITC Sixth SenseRegion: APAC

Strategy

Objective

Jelimals is a beloved kids' confectionery brand. With the Covid-19 pandemic & the ensuing lockdown, the movement of the core TG (Kids 4-12 years) was...