Jeep LIFE Brand Social Creative Management

Jeep, a high-end professional SUV brand, takes "freedom" and "exploration" as the brand's core values to provide consumers with professional guarantees for constant challenges and exploration of life. The brand hopes to expand the market of young consumer groups by creating a differentiated product experience, enhancing brand preference and popularity.

Case details

Brand : Jeep

Brand owner : GAC Fick

Main Agency : Blue Label Media

Holding Group : Blue Focus Group

Put on the market : Mainland China

Launch time : August 2017-November 2020

Industry : Automotive

Media channels : social media, short video platforms

Budget : 3.6 million

Case summary

As a global high-end SUV brand, Jeep has always been able to inspire those who are uncomfortable with the ordinary to explore the extremely passionate and inspiring life experience. For consumers to achieve the desired lifestyle and experience,...

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