Jeep, a high-end professional SUV brand, takes "freedom" and "exploration" as the brand's core values to provide consumers with professional guarantees for constant challenges and exploration of life. The brand hopes to expand the market of young consumer groups by creating a differentiated product experience, enhancing brand preference and popularity.
Case details
Brand : Jeep
Brand owner : GAC Fick
Main Agency : Blue Label Media
Holding Group : Blue Focus Group
Put on the market : Mainland China
Launch time : August 2017-November 2020
Industry : Automotive
Media channels : social media, short video platforms
Budget...
