JEEP – Put on your boots

The Jeep brand has long been associated with masculine and adventurous values. In 2006, however, it decided to enter the urban SUV market with its new model, the Jeep Compass.

JEEP - Put on your boots

Client name: Daimler Chrysler Category: Innovative Idea or Concept Agency name: Karamba Country: Belgium


'Jeep' is a brand with masculine and adventurous connotations; well-known for real off-road pleasure. 'Jeep' is 4WD to its core. But in 2006, the brand decided to enter the urban SUV market with the launch of a smaller and rounder-shaped model: the Jeep Compass.


  • to announce the 'unexpected' for Jeep, namely the launch of a city model: Compass. For the first time the original 4WD brand comes on-road and heads for city adventure!...

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