JEEP - Put on your boots
Client name: Daimler Chrysler Category: Innovative Idea or Concept Agency name: Karamba Country: Belgium
BACKGROUND
'Jeep' is a brand with masculine and adventurous connotations; well-known for real off-road pleasure. 'Jeep' is 4WD to its core. But in 2006, the brand decided to enter the urban SUV market with the launch of a smaller and rounder-shaped model: the Jeep Compass.
Challenges:
to announce the 'unexpected' for Jeep, namely the launch of a city model: Compass. For the first time the original 4WD brand comes on-road and heads for city adventure!...