JEEP – Put on your boots

The Jeep brand has long been associated with masculine and adventurous values. In 2006, however, it decided to enter the urban SUV market with its new model, the Jeep Compass.
  

JEEP - Put on your boots

Client name: Daimler Chrysler Category: Innovative Idea or Concept Agency name: Karamba Country: Belgium

BACKGROUND

'Jeep' is a brand with masculine and adventurous connotations; well-known for real off-road pleasure. 'Jeep'...

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