JDE (Jacobs Monarch Millicano): The first AD to make you a cup of coffee.

Millicano, a coffee brand, increased brand awareness in Russia by launching a virtual barista and delivering coffee to people on the street through a digital ad.

Campaign updates

Agency: e:mg Country: Russia

The Summary Statement

We brought the future to coffee lovers by introducing virtual barista who served real coffee to thousands of passers on the street, making an advanced step to deliver brand's positioning – "A Coffee shop wherever Jacobs Millicano is" – versus main co

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands