JCDecaux UK: The two screen capture

JCDeaux UK, an out-of-home (OOH) advertising company, partnered with On Device Research, a mobile sampling and technology company, and proved that digital OOH (DOOH) makes mobile advertising work harder, while highlighting the power of the two-screen future to grow DOOH as a medium.

Summary

Partnering with On Device research we investigated the synergy between DOOH & Mobile advertising for a campaign in the real world, utilising a first of its kind methodology.

The cross-media exposure technique combined passive handset location tracking to measure exposure to DOOH with controlled OTS of the corresponding ad through individual's personal social media feeds. Device IDs were cross-referenced and excluded from

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