J.C. Penney Company, Inc.: It's All Inside campaign

The J.C. Penney Company, Inc., had been a fixture in the retail world for nearly 100 years when sales started to drop in the late 1990s.

J.C. Penney Company, Inc.: It's All Inside campaign

Simone Samano

OVERVIEW

The J.C. Penney Company, Inc., had been a fixture in the retail world for nearly 100 years when sales started to drop in the late 1990s. The Plano, Texas, company realized...